about new
Professional writer.
Side designer.
Recreational baker.
Amateur event planner.
I brainstorm like I breathe: all day, every day.
They’ll probably put “What if” on my tombstone. Or not, because I’ve already come up with the concept for it. (TBD, idk this is morbid)
When a bad idea turns into a good one in my brain, I light up on the outside and you can’t shut me up.
I constantly have half-thoughts, bad ideas, and nuggets of human truths swirling around in my brain. I mull them over during all my brain downtime: cooking, brushing teeth, driving to the mall. I take myself down a rabbit hole until one of those half-thoughts, bad ideas, and nuggets of human truths turns into a really good idea. And then I immediately pitch it to the person nearest to me. I workshop it out loud, with real consumer feedback (data pool: person nearest to me), and X. My mood is significantly improved.
Writer’s Note: Yes, I’m a storyteller by nature. But I’m a hands-on creator at heart. My biggest achievements to date are making a cake filled with $150 and throwing a surprise Grand-Theft-Auto-themed 30th birthday party. So let’s just make smart, cool stuff together.
experience
Octagon, Creative Director, Copy
Apple (via Aquent), ACD, Copy
MALKA, Senior Creative (ACD)
SoulCycle, Senior Copywriter
Grey NY, Senior Copywriter
Geometry Global, Senior Copywriter
Rosetta, Copywriter
FCB, Junior Art Director + Junior Copywriter
RichPR, Event Planner/Design Intern
say hey
look what
i can do
I'm really good at:
+ photoshop, illustrator, indesign, & keynote
+ fighting for an idea i believe in (but one the world can't imagine yet)
+ filing an idea under "maybe later" when it doesn't work (or the world can’t imagine it yet)
+ figuring out how to work best with different personalities
+ not being jaded—we get to do the fun stuff