resume

It’s a long story…

COPYWRITING IS A JOB?!?

Started as an art director

Pivoted to cW

Always brought that combo

pharma to table something

First job in pharma

Shifted to the consumer side writing emails for retirement accounts (fidelity) at an agency called Rosetta (folded into Razorfish)

DOWN TO THE NITTY GRITTY

TUS? Shopper marketing inside and out, working on Unilever’s portfolio, everything from in-store takeovers to online videos to 2x4” coupons in the Sunday paper

PUT MY BIG GIRL AGENCY PANTS ON

Grey - redid P&g entire website, venus campaign (with a 100+ page toolkit/copy bible for X countries to apply a year-long campaign)

WENT IN-HOUSE

Soulcycle - going in house taught me how a brand thinks, we launched the at-home bike, my copy director left and i became the lead copy person, went through covid and created an entire comms strategy plan that shifted SC from in the studio to at home (with the ultimate care)

quick stint

Malka - a quick stint where i led scrappy but incredibly talented teams that launched a cbd seltzer brand, launched barstool sportsbook (now ESPN?) and its 21097492374 assets, created a LIVE virtual event for mongodb @ aws (rob o. tender), tbd

DREAM CONTRACT ROLE

Apple - a contract role (15 months) where i co-led the social channel strategy and creative/voice for apple fitness plus

DREAM CONTRACT ROLE

Octagon - experiential agency that does a hell of a lot more than experiential, hilton stay on the grid, tcs imagine the difference, tom brady x delta ife series, nutrafol hats off platform/the long game platform/dwts?, gameday social, thd x mls, hilton x chance, fifa stuff is gonna happen (bank, dd)

End with - but i’ve always wanted to be an event planner

i was an intern for a pr agency planning events (my dream job was always an events//wedding planner)