signs of the times

p&g helped shaped the world in the beginning days of advertising.
but the world has evolved, and so has p&g.

more than ever, the company advocates for diversity, equality, & inclusion.
so as a global influencer, we're going to use its force for good. 

take a look at the progress.

  ̌

the idea is simple.
by changing one thing about each ad, we can completely modernize them to send a message: equality for all.

SPEC WORK
CW: PRISCILLA CUTRI
AD: BARI SCHECHTER