unilever + greg olsen

the partnership between Unilever and the NCAA might not seem like the most natural fit,
but every man needs a grooming routine that'll take care of their turf.

and a pro tight end is the perfect person to show them how.

 ̌

so we made a how-to video...

...and put it where he'd (most likely) pay attention.

AND where she paid attention (84% of household shoppers are women!)

AGENCY: GEOMETRY GLOBAL
CW: PRISCILLA CUTRI
AD: ALEX RHUBART